When is the 2026 US Open of Surfing?

The 2026 Lexus US Open of Surfing runs July 25 through August 2, 2026, at the Huntington Beach Pier in Huntington Beach, California.

Where is the Sweet James booth at the US Open of Surfing?

The Sweet James booth is located on the beach at the event village near the Huntington Beach Pier. Stop by any day of the event to say hello, grab some swag, enter the giveaway in person, and snap a photo with our new billboard.

How do I enter the Sweet James giveaway?

Complete the entry form on this page with your name, email, and phone number between July 24 at 8:00 AM PST and August 2 at 11:59 PM PST. No purchase necessary.

Is the US Open of Surfing free to attend?

General beach access to the US Open of Surfing competition is free and open to the public. Some experiences, like the music stage, may require tickets.

What should I do if I'm injured in an accident near the event?

Get medical attention first, document the scene, and avoid giving statements to the other party's insurance company before speaking with a lawyer. Sweet James Accident Attorneys offers free case reviews 24/7. Call or text (800) 900-0000.