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Sweet James heads to the 2026 US Open of Surfing in Huntington Beach

Sweet JamesWritten by Sweet James July 15, 2026 5 min read Huntington Beach, CA

Key takeaways

  • Sweet James is an official sponsor of the 2026 Lexus US Open of Surfing.
  • Visit the Sweet James booth on the beach July 25 and August 1 for activities and giveaways.
  • Enter our $100 Vans gift card giveaway on this page. No purchase necessary.

Enter for a chance to WIN a $100 Vans gift card in celebration of Sweet James at the 2026 US Open of Surfing. No purchase necessary, just register below.

Sweet James Accident Attorneys is bringing its team to the Huntington Beach Pier for the 2026 Lexus US Open of Surfing, running July 25 through August 2. Look for the Sweet James activation throughout the nine-day event, with giveaways, photo ops, and fan experiences celebrating the world’s largest surf competition.

Giveaway!

Win a $100 Vans gift card

Enter between July 24 at 8:00 AM PST and August 2 at 11:59 PM PST. Winners selected at random. We’ll contact you if you’re selected as a winner.

GIVEAWAY: No purchase necessary. Open to eligible entrants; age, residency, and entry-period restrictions apply. Odds of winning depend on the number of eligible entries received. Void where prohibited. See official rules for full eligibility, entry period, and prize details.

What to expect from Sweet James at the US Open

Every summer, hundreds of thousands of fans pack Huntington Beach, known around the world as Surf City USA, for professional surfing heats, live music, and beachfront culture. This year, the Sweet James team will be part of it, hosting an on-site activation with branded giveaways, photo opportunities, and fan engagement throughout the event.

It’s a natural fit for a firm built around Southern California’s coastal communities. Sweet James represents clients across California, Arizona, Georgia, Texas, Nevada, and New Mexico. Huntington Beach, and events like the US Open of Surfing, are part of the everyday life of the people the firm serves.

Watch: Sweet James at the US Open of Surfing
Wipe out on a wave? That's part of the fun. Wipe out in an accident? That's why we're here for you 24/7.

Hurt in a crash? Call 800-900-0000 for a free case review, 24/7.

What it takes to win, on a wave or in a courtroom

For founding partner James Bergener and managing partner Bobby Taghavi, the partnership is also a chance to make a comparison they think about often: elite surfing and elite trial work are both built on years of preparation and decided in a matter of seconds.

“Getting to the podium at the US Open of Surfing takes years of repetition, reading conditions most people can't even see, and staying calm when everything is moving fast. That's not that different from what it takes to win in a courtroom. You prepare relentlessly so that when the moment comes, you already know exactly what to do.”
James Bergener
James B.
Founding Partner
“Every great surfer we'll watch this year has taken thousands of wipeouts to get where they are. Trial work is the same. You lose rounds, you learn, and you come back sharper. Both jobs are decided in split seconds, and both are won long before you ever paddle out or walk into a courtroom.”
Bobby Taghavi
Bobby T.
Managing Partner and Co-Founder

Stop by the Sweet James activation

If you’re headed to the Huntington Beach Pier between July 25 and August 2, look for the Sweet James team along the beachfront. Stop by for a photo op, grab some giveaways, and say hello, whether you’re a lifelong surf fan or just there for the festival atmosphere. Can’t make it in person? Register above for a chance to win a $100 Vans gift cards.

Think you've got "sweet" billboard-worthy looks? Prove it. Stop by our booth and snap a pic!

About Sweet James Accident Attorneys

Sweet James Accident Attorneys is one of the largest personal injury law firms in the western United States, with more than $1 billion recovered for injured clients across California, Arizona, Georgia, Texas, Nevada, and New Mexico. Founded by James Bergener, the firm represents clients in car accident, trucking, motorcycle, wrongful death, catastrophic injury, and premises liability cases, and has taken more than 500 cases to trial. Sweet James works on contingency: clients pay nothing until we win. Learn more at sweetjames.com.

Injured in an accident? Get a free case review from Sweet James Accident Attorneys. No fee until we win.

Frequently asked questions

The 2026 Lexus US Open of Surfing runs July 25 through August 2, 2026, at the Huntington Beach Pier in Huntington Beach, California.

You’ll find the Sweet James booth on the beach in the event village near the Huntington Beach Pier. Stop by any day of the event to say hello, grab some swag, enter the giveaway in person, and snap a photo with our new billboard.

Complete the entry form on this page with your name, email, and phone number between July 24 at 8:00 AM PST and August 2 at 11:59 PM PST. No purchase necessary; see the Official Rules for full details. We’ll only call you if you’re selected as a winner.

General beach access to the competition is free and open to the public. Some experiences, like the ticketed music stage, may require a pass; check usopenofsurfing.com for details.

Get medical attention first, document the scene, and avoid giving statements to the other party’s insurance company before speaking with a lawyer. Sweet James Accident Attorneys offers free case reviews 24/7. Call or text (800) 900-0000.

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