Bryant Noyola, Norma Rodriguez Dead after Head-On Crash on Highway 99 [Merced, CA]

Bryant Noyola, Norma Rodriguez Dead after Head-On Crash on Highway 99 [Merced, CA]

Bryant Noyola and Norma Rodriguez Dead after Head-On Crash on Highway 99 [Merced, CA]
Bryant Noyola, Norma Rodriguez Dead after Head-On Crash on Highway 99 [Merced, CA]

Two-Vehicle Crash near Atwater Left Two Fatalities

MERCED, CA (November 30, 2023) – Early Thanksgiving morning, a wrong-way collision on Highway 99 claimed the lives of Bryant Noyola and Norma Rodriguez.

The deadly crash happened around 4:15 a.m. along Highway 99 between Atwater and Merced. 

Based on the initial investigation, a 2002 Hyundai Elantra traveling the wrong way collided with a Chevrolet Tahoe. 

Upon impact, the Tahoe flipped onto its roof before catching on fire. The female occupant inside the Tahoe, 49-year-old Norma Rodriguez, sustained fatal injuries and died at the scene. 

Rodriguez’s husband, Gonzalo Ahumbra, 43, her daughter Selma Ahuama, 17, and her daughter-in-law, Cecilia Jimenez, 19, received significant injuries. Paramedics transported them to Doctors Medical Center in Modesto.

The driver of the Elantra, identified as 22-year-old Bryant Noyola also perished from the collision. 

At this time, the family of Norma started a GoFundMe page to determine the circumstances surrounding the crash.

Police are working to determine the circumstances surrounding the fatal crash. 


In this sorrowful time, the Sweet James team would like to extend our heartfelt condolences to the families of Bryant Noyola and Norma Rodriguez.


Losing a loved one in a car crash can come with a heavy burden. Do not settle for the circumstances that come from someone’s negligence. Turn to the qualified and determined wrongful death attorneys at Sweet James. We can help you find justice for the one you have lost. We have the resources, experience, and staff to successfully fight for you in court. Call us at 1-800-900-0000 to know more about how we can help you. Need help after hours? You can reach us 24 hours a day and 7 days a week through email, text, and online chat.


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If you or your family are involved or affected by this accident and would like the official Police Report of this incident, Sweet James may be able to help.

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